Hospitality means the “friendly and generous reception and entertainment of guests, visitors, or strangers,” and African Hospitality has a new twist with an African twist in Food and Beverages, Lodges and Hotels, Recreation and Amusement, and then Travel and Tourism.

The African Tourism Showcase through its wide network of partners offers a range of accommodation options in African destinations that suits its clients and customers offering authentic African experiences.

Hospitality is one of the most resilient, adaptable and dynamic industries on the planet. It is an industry of constant change, where technology and innovation are being integrated to improve the guest experience.

In the field of hospitality management, customer satisfaction is key, and the primary goal for the African Tourism Showcase is to ensure the best customer experience possible in Africa. Therefore, the ATS emphasises on professionally-focused hard skills (room pricing, cost-control, accounting, scheduling, etc. ) and soft skills which are related to how one acts, and interacts in a professional environment.

The African Tourism Showcase advocates for training for soft-skills in its Partners to succeed in the 21st century: critical thinking, agility and adaptability, effective communication, imagination and curiosity.